QUALIFICATIONS
- Bachelor's degree & Above
- At least 4 years’ Experience
- Should be fluent in English language and computer skills
- Ability to give full attention to what other people are saying, and to use logic and reasoning to identify the strengths and weaknesses of alternative solutions;
- Ability to persuade others to change their minds or behavior, and to be aware of others' reactions and understanding why they react as they do (good communication skill)
- Added advantage for technical experience in engine related field.
DUTIES AND RESPONSIBILITIES
- Compile lists describing product or service offerings;
- Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand;
- Conduct market research in the target market to identify high potential areas for future development.
- The customer database will be checked for the potential database.
- A plan will be developed and regular updates from dealers will be received.
- Conduct the competition research. The Department will learn about the competition in order to understand where the organization stands in the market.
- Determine the company´s top competitors (4-6 competitors).
- Set up criteria or mechanism of comparison; choose different variables to use in order to compare, such as strengths/ weaknesses, price, product quality, exposure, brand reputation, etc.
- Find out what projects’ competitors are targeting within the market segment; assess if the organization can develop an offering that can take clients away from them.
- Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services;
- Develop pricing strategies, balancing firm objectives and customer satisfaction;
- Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities;
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections;
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers;
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors;
- Initiate market research studies and analyze their findings;
- Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.